
The first cardinal rule of SEO (Search Engine Optimization) is, put key words into:
blog or website URL
blog title
individual post URL (permalink)
individual post title
Now one you have created your website or blog, its URL is pretty much fixed. I would be very reluctant to change the URL of a blog as that would mean dead links plus you would be starting from scratch as far as search engines are concern. That leaves the individual post URL or permalink plus the post title.
Previously, with the old classic Blogger, if after publishing a post you change the post title or date, the post URL would also change. That was why I was very...